Explore free marketing resources & articles.
Welcome to the learning center. Here, you’ll find free marketing resources and in-depth articles designed to fuel your growth.
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A Step-by-Step Guide to Working with Us
Hiring a marketer to help you grow your business can be scary because you’re not quite sure what you’re going to get. This is a quick overview of the steps of working with us, so you know exactly what to expect.
3 Local Business Marketing Tools (with Step-by-Step Instructions)
In this post, you’ll learn three powerful local business marketing tactics to fuel your company’s growth.
The Simple Trick to Supercharge Your Startup’s Growth
Learn the one dead-simple trick that can supercharge your startup’s growth.
Who Does The Lane Collective Serve?
Every marketing agency or consulting company is designed to serve a specific type of customer, in a specific way. In this post, you’ll learn what types of companies The Lane Collective is designed to serve, and how we do it.
How We Really Work for Startups
Learn how The Lane Collective is an unconventional, elegant solution to the challenge of finding quality marketing help.
Best Email Software for Small Businesses and Startups
In this blog, you’ll learn all about the best email marketing software for small businesses and startups - plus pricing!
A Step-by-Step Guide to Starting a Business
Starting a business remains one of the most challenging and rewarding things I’ve ever done. Even in a world reshaped by COVID-19, you may be wondering how to take that journey to becoming a business owner yourself. This post is here to help.
What is an Ideal Customer Profile?
Ideal customer profile, ideal buyer persona, customer avatar - these are all interchangeable terms for the same concept. In this blog, you’ll learn what an ideal customer profile is and why it’s essential for growing your business.
The Best Website Platform for Small Businesses
To grow your small business in 2020, you need a website. Here are the best website platforms for small businesses to create a new site, or update an older one.
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What’s your priority?
Start My Business
If you have an idea, but not much else, start here. These resources will help you start off on the right foot.
Build a Marketing Strategy
Your startup is live and your product is ready. Now you need to figure out how to market it and attract customers.
Scale Up
You’re ready to grow better, faster. Whether you’re seeking funding or looking to really put yourself on the map, these tools are for you.
Learn how to create a marketing program from scratch, and get a free marketing checklist!