Strategic direction for complex markets.

For the last decade, I’ve worked as a marketing leader growing early-stage technology companies, both in-house and as a consultant.

Today, I work with founders building in consequential, slow-to-evolve industries where adoption, positioning, and operating clarity determine long-term success.

Early-stage companies rarely stall because they lack tactics. They stall when focus drifts, alignment weakens, or execution outpaces strategy. Polaris exists to sharpen direction before velocity.

Engagements are selective and conviction-driven. The work centers on clarifying growth strategy, diagnosing structural friction, and strengthening the operating foundations that enable durable momentum.