Strategic direction for complex markets.

We’re a selective advisory practice supporting tech founders in legacy industries.

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Our thesis

founders in legacy markets don’t struggle with action. They struggle to build traction in resistant systems.

Tech startups need momentum to survive, but you can’t manufacture it just by doing. Momentum in complex markets builds by sharpening direction and reducing friction.

ABOUT

Polaris Growth Studio is a selective advisory and research practice focused on helping early-stage founders build traction in complex markets. The work centers on clarifying growth strategy, diagnosing where momentum is leaking, and reducing the friction that slows adoption.

Polaris is led by Kinsey Wolf, a growth marketer serving as CMO at Audience Town.

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Observations

  • Growth Enablement: An Efficient Marketing + Sales Approach for Tech Startups

    As strategists and builders, we think in terms of funnels, flywheels, and pipelines. There are good reasons why we break up the customer journey and our marketing and sales funnels (or flywheels, or loops), like internal roles and responsibilities, scalability, and strategic insights. But as consumers? It’s all one brand, one experience, one relationship. 

    I believe that companies that really embrace that reality will have a much better chance of being successful with marketing and sales - even in a tough environment like the one we’re currently navigating.

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  • 3 Ways To Address The Disparity In Startup Funding To Minority Founders

    FOR CRUNCHBASE

    So if today’s traditional VC can’t help minority founders launch and grow their business, what other solutions exist to address this inequity in startup funding?

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ADVISORY Work

Polaris engages selectively with tech founders and operators building in complex or legacy markets. Engagements are strategic and conviction-driven, focused on sharpening direction rather than executing campaigns.

Inquiries welcome.

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