Field Notes

Observations on tech startup growth in complex, legacy markets.

Kinsey S. Wolf Kinsey S. Wolf

Mastering Founder-Led Growth: Tips, Metrics, and Risks

Founder-led growth transforms businesses by fostering trust and authentic connections between founders and their audiences. By sharing personal stories, engaging authentically, and staying consistent, founders can humanize their brands, drive engagement, and accelerate growth. This blog breaks down why founder-led growth matters, offers actionable tips to get started, and highlights how to navigate potential challenges—ensuring founders can build trust while staying true to their unique voice.

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Kinsey S. Wolf Kinsey S. Wolf

How to Use Marketing + Operations to Fundraise Faster

Unlock the power of synergy between marketing and operations to accelerate your fundraising efforts! The harmonious relationship between these two critical functions can transform your capital-raising strategy. Effective marketing storytelling attracts investors, while robust operational support ensures seamless execution. Whether you’re a startup or a Fortune 500 company, mastering the dynamic duo of marketing and operations provides the competitive edge needed to thrive in the fundraising landscape.

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Kinsey S. Wolf Kinsey S. Wolf

Transforming Your Launch With The People-First Go-To-Market Framework

In today’s saturated market, the People-First Go-To-Market (GTM) model is the key to standing out by prioritizing customer needs and creating genuine, impactful interactions. By focusing on empathy, collaboration, and leveraging AI for personalized content, brands can transform their marketing approach and build lasting relationships.

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Kinsey S. Wolf Kinsey S. Wolf

How to Align Sales & Marketing

Discover how aligning your marketing and sales teams can improve performance across various aspects of business—from lead generation to customer retention.

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