How We Really Work for Startups
When you’re looking for marketing help, you have options. Three of the most popular? Hire an agency, hire a freelancer, or hire a full-time employee.
The unfortunate reality is that each of these options leaves a little to be desired.
In this post, you’ll learn how The Lane Collective is an unconventional, elegant solution to the challenge of finding quality marketing help.
As a startup founder or small business owner, you do need marketing help. Here’s what you don’t need:
An expensive agency that will overpromise and underwhelm.
An entry-level marketer who will learn - and fail - on the job.
An untested freelancer that needs hand-holding and project management.
As a former in-house marketer who hired both freelancers and agencies, I’ve experienced these options from all sides. I built The Lane Collective to be the solution I wish I’d had when I was an in-house marketing lead at a tech startup.
The Lane Collective offers the best on-demand freelancers, agency strategy, and in-house control combined.
We’re a network of independent, experienced marketing and sales consultants. This is why we call it a “collective.” (Read the full story here.)
This arrangement is better for our clients, and better for the freelancers. Here’s how:
Clients aren’t stuck with the traditional (and costly) options that have failed. Instead, they get an elegant solution: flexible, affordable, and personal access to the best experts in marketing and sales.
Freelancers get to maintain their freedom, flexibility, and independence. They build their own business, and keep their autonomy. They also get to connect with other members, which addresses a key pain point for self-employed people: loneliness.
This setup ensures better results for clients, the opportunity for greater growth for consultants, and more rewarding relationships for everyone.
Win-win!
A Quick Note about Accountability
If you’ve been burned by marketing agencies in the past, you’re not alone. We have, too. That’s why we take a different approach to accountability and transparency.
Like an agency, we’re a team of professionals working together to help our clients. Unlike an agency, none of our members are employees of The Lane Collective. Instead, they’re running their own practices.
Our consultants don’t hide behind a bigger brand or an agency name. For skilled freelancers, this isn’t scary; it’s liberating.
That’s why this company is structured like a collective: it keeps everything transparent, collaborative, and accountable.
TLC is a horse of a different color, and we like it that way.
Want to learn more? Set up a free intro call with me, and we’ll take it from there.
