Featured in Forbes: Key Paid advertising strategies for 2023
In her role as a Fractional CMO, founder Kinsey Wolf has overseen advertising strategies and knows how impactful they can be to a business’s growth.
She shared her opinions about paid advertising strategies with Forbes, in the hopes of helping other businesses spend their ad dollars most effectively:
“Give the algorithms time to learn. Meta, Google, and TikTok want you to keep spending, so they want you to be successful. One way of doing that is by giving the algorithms time to learn after you make a change. Most ad experts seem to recommend waiting 10 days to two weeks between changes.”
This article is full of insights from paid media strategists and marketing experts that can help you thrive in 2023.
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