How Data Decay Can Spoil Your Small Business Database

Despite providers’ best efforts, small business data doesn’t stay fresh for very long. Studies indicate that small business data decays as much as 22% every year.

Data decay is the gradual loss in data accuracy, coverage, and reliability. It’s simply the idea that even the best quality data will  deteriorate over time.

Data decay affects critical functions across your organization — and ultimately impacts your bottom line.

Read the full article: https://enigma.com/blog/post/how-data-decay-can-spoil-your-small-business-database