Meet Kinsey Wolf

I’ve worked with early and growth stage tech startups for a decade, helping build sustainable marketing programs that scale organically. Here, you can learn a little more about me, my approach to startup marketing, and what makes me tick.

I’m Kinsey, fractional CMO and founder of Polaris Growth Studio.

I’m a startup growth marketer

  • For the last decade, I’ve worked with startup to design and execute marketing and sales strategies.

    In my last in-house role, I built the marketing program from scratch, and was able to 6x lead generation in ~2 years - without advertising. Since 2019, I’ve helped startups with GTM plans, strategic pivots, marketing technology implementation, and so much more.

    I graduated from UNC-Chapel Hill with a Journalism degree.

  • Your ideal customer is my North Star. My marketing and sales strategies are designed to find where your best customers live - online and off - and meet them with value-forward media and messaging.

    • Growth Strategy

    • Inbound Marketing and Content Strategy

    • SEO

    • Market & Ideal Customer Research

    • Email Marketing

    • Marketing Operations

    • Marketing-Sales Alignment & Sales Enablement

    As a Fractional CMO and in-house marketing lead, I’ve also worked on PR, advertising, social media, and event marketing. While I can provide guidance in those areas, I don’t offer consulting in those fields. (That’s where the Collective comes in!)

    • FinTech & Alternative Investments

    • HealthTech (Mental Health, Fertility, Pharmaceuticals)

    • Marketing & Sales Technology

    • PropTech & Real Estate Technology

    • B2B & D2C SaaS Solutions

    • Developed an SEO-focused content strategy that delivered 5,600+ leads over two years.

    • Led HubSpot implementation and content marketing for a global SaaS business.

    • Delivering 60% YOY lead generation growth for a FinTech disruptor.

Memberships

My whole life - as a reader, a student, an artist, a journalist, and a startup marketer - I’ve loved discovering the essence of ideas.

Founders bring me their complex concepts, emerging intentions, and vague visions and (like magic) I distill that into concrete, actionable steps to reach critical goals.

But those who work with me describe something else, too: a sense of calm clarity. This is deeply rooted in one of my core beliefs: the best marketers are world-class listeners.

When I work with you, I’m 100% present and actively engaged with what you’re sharing (and what you’re not). Then, I shift into action.

In startup growth, momentum is magic. Unlike lots of other strategists, I get my hands dirty to help execute - and have a network of other experts I collaborate with. 

The startup journey is incredibly challenging; as an experienced startup marketer, the daughter of an entrepreneur, and a founder myself, I’ve experienced this firsthand. 

But it matters to me to do work that matters. Helping big ideas achieve their potential? To me, that matters. 

I’m here to help you get from where you are to where you want to be. Together, this entrepreneurial journey will be a lot easier and a little more fun. Let’s get going.

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  • “You know you’re worth 10x what you’re charging, right? You’re the only person I’ve hired so far who creates less work for me.”

    Rebecca Egger, CEO of Little Otter

  • "I have lots of conversations about my business, but typically get zero constructive feedback. Kinsey gives me direction, and helps me focus my time and energy on the right things."

    Moni Hershenhorn, Founder of Boosé

  • "Kinsey was fantastic at taking the time to understand not only the project at hand but how it fit into our overarching strategy as a company. She was great at listening and then clarifying to assure what she was going to create was accurate and meaningful."

    VP, Stealth Healthcare Startup

  • "Kinsey is pure talent! The refinement of Perkies’ ‘Reason for Being’ will truly differentiate my brand, and The Lane Collective’s synthesis of the brand values and vision was unparalleled. She has a way of taking my spoken thoughts and turning them into beautiful brand essentials that will be woven into every part of the Perkies brand, from the packaging to the digital strategy, and most importantly, to the standard my company will hold itself to going forward."

    Rosie Mangiarotti, Founder of Perkies

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